This program is designed as a “bridge” advertising program for developers, allowing them to promote Mac OS X products to the Macintosh installed base as it upgrades to the new operating system. Macworld and MacHome magazines, in conjunction with the Apple Developer Connection, have each created a special, discounted advertising section exclusively for Mac OS X developers. Now that Mac OS X, has been released, hundreds of developers will be announcing new and upgraded programs and peripherals over the next several months that will be compatible with the new system.
